Meet AIDAI

 “I'd like to take you on a journey into the wild, gorgeous world of beautiful things.”
- Aidai Asangulova

Aidai Asangulova, founder and lead designer of Studio Bukon (left). Nurzhamal Asangulova, Studio Bukon manager and senior designer (right) Recently received one of two awards for textile excellence at the Agaati Global Eco-Artisans Awards 2021.

Today, Aidai and her fellow designer and sister, Aidai Asangulova, lead a team of female master artisans at Studio Bukon. The collective draws inspiration from the natural world, employing Asangulova’s stitchless hand-rolling technique to fuse soft silk and organic wool from high mountain pastures. Recognized as one of the premier Kyrgyz labels and a leader of Kyrgyzstan’s cultural revival, AIDAI scarves weave cultural traditions with sustainable innovations.

Silk and felt innovation

Based in Bishkek, Kyrgyzstan, AIDAI Designs is an artisan textile brand created in 2001 by award-winning fashion designer and annual World of Felt Festival co-founder, Aidai Asangulova. 

The daughter of a traditional yurt-maker and granddaughter of a well-known felt rug maker, Asangulova is carrying on their ancient felt-making traditions in a completely new way. While attending art school in Bishkek, she developed an intricate technique, fusing silk and wool to make unusual yurt decorations. After the collapse of the Soviet Union, inspired by her love of the colors and patterns in nature, Aidai formed Studio Bukon to develop her unique textiles and to support master artisans.

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Contemporary cultural preservation

Today, Aidai and her fellow designer and sister, Aidai Asangulova, lead a team of female master artisans at Studio Bukon. The collective draws inspiration from the natural world, employing Asangulova’s stitchless hand-rolling technique to fuse soft silk and organic wool from high mountain pastures. Recognized as one of the premier Kyrgyz labels and a leader of Kyrgyzstan’s cultural revival, AIDAI scarves weave cultural traditions with sustainable innovations.

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From high mountain peaks to high sustainable fashion

Studio Bukon has received numerous awards and honors, including invitations to exhibit at the National Museum of Fine Art in Bishkek.

AIDAI is a proud partner of Vista 360°, a U.S. 501c3 nonprofit and global support network for women designers and women-owned businesses.

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